The seller shows this great item next to my second edition and cites the value from that book. A fully revised and greatly expanded third edition has been available since June. This item is now shown on page 39 with a sustainable guide value of $200.
Although Beistle issued the set of twelve diecuts, of which this design is one, from 1932 through the early 1950s in their typical green/red renditions, it manufactured these silvered versions for perhaps a single season in the early 1930s. As with nearly all such things, I suspect this silvered version was not popular so the run was immediately stopped. The upshot: these versions are harder to find and command a small premium to the ones with the typical color palette. (I have never been a fan of these silvered diecuts.)