Although Beistle issued the set of twelve diecuts, of which this design is one, from 1932 through the early 1950s in their typical green/red renditions, it manufactured these silvered versions for perhaps a single season in the early 1930s. As with nearly all such things, I suspect this silvered version was not popular so the run was immediately stopped. The upshot: these versions are harder to find and command a small premium to the ones with the typical color palette. (I have never been a fan of these silvered diecuts.)
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Mark B. Ledenbach's vintage Halloween collectibles blog.