Dennison produced many annual issues of their Bogie Books. The first one, from 1909, is represented by only one known copy. Those produced from 1912-1917 are devilishly difficult to find. Those produced from 1919-1926 are more common. What differentiates this 1925 edition is condition. Dennison smartly published and distributed these Bogie Books to end-users, not to retailers. The typical person interested in decorating for the season would page through these staple-bound references with nary a thought for keeping it in nice condition. (Most people didn’t think about future value at this time.) So, to find an issue in near-mint or better condition, regardless of the year of issue, is unusual. Given that, and this seller’s reputation and reach, I expect this to do quite well.
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Mark B. Ledenbach's vintage Halloween collectibles blog.
NEAR MINT Vintage Halloween Thanksgiving Dennison Bogie Book, Décor Ideas, 1925
What was the purpose of Dennison’s Bogie Books? They were printed and sold for either a nickel or dime directly to consumers by Dennison or indirectly to consumers through the numerous stationary shops that once thrived in this country. But, why? The answer was to foment market excitement so that Dennison’s products would sell. They wanted to get these advertising booklets in the hands of consumers who were expected to repeatedly turn the (generally) thirty-two pages while they created their list of buys. Hence, these Bogies are almost always well-thumbed, heavily used ephemeral items. Which leads me to my point: to have one offered in this condition is unusual. Its unmolested pages and tight binding bear testament to its gentle handling over these nearly 100 years!
