Dennison produced many annual issues of their Bogie Books. The first one, from 1909, is represented by only one known copy. Those produced from 1912-1917 are devilishly difficult to find. Those produced from 1919-1926 are more common. What differentiates this 1925 edition is condition. Dennison smartly published and distributed these Bogie Books to end-users, not to retailers. The typical person interested in decorating for the season would page through these staple-bound references with nary a thought for keeping it in nice condition. (Most people didn’t think about future value at this time.) So, to find an issue in near-mint or better condition, regardless of the year of issue, is unusual. Given that, and this seller’s reputation and reach, I expect this to do quite well.
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Mark B. Ledenbach's vintage Halloween collectibles blog.