Second Copy of 1909 Dennison Bogie Book Discovered!

I want to share some exciting news: A second copy of Dennison’s inaugural Bogie Book from 1909 has been discovered! Previously, the sole known copy resided in the collection. Even Dennison did not have a copy.
(This inaugural effort was far from a success. At the time, Dennison didn’t have a clear idea of what they wanted to achieve by publishing what they called The Dennison Bogie Book. With such a lack of focus, the effort yielded very little. Dennison may have printed up to 25,000 copies, but that is uncertain. I believe many were destroyed, as there are now only two copies known to exist. I speculate…They didn’t even try again until 1912, when Dennison published a Bogie Book with a sharper marketing purpose aimed at end-users. This effort was so successful that near-annual issues were produced from that year through the early 1930s with differing names and formats.)
This second copy, which I have definitively confirmed as authentic, was discovered within the last 45 days at an antiques show in New England. It was purchased by the new owner’s husband as a gift. Little did he know the rarity of that gift! An image of this new discovery appears below, so you can get a sense of the stellar overall condition.
It pays to browse antiques and collectible shows!