I wanted to write about this design as it differs from most of Beistle’s output from that time - the mid-1950s through the early-1960s. This diecut was made for many seasons and is common. The design sensibility is not. Most of Beistle’s output at this time was cartoonish as the market swung sharply toward satisfying the nascent tastes of children and their parents’ desire to create a fun, light-hearted decorating environment so consistent with that relatively carefree time. It seems that some Beistle art director reached back in time for the imagery that caused so many units to be sold in stores throughout the United States. The witch and cat are cute but not entirely devoid of some level of menace. (I especially like the witch’s skull top button.) After this time, Beistle sagged into Halloween design obsolescence, not to really emerge with any consistency until they wised up and began re-releasing their 1930s greatest hits 10-15 years ago, with these sufficiently tweaked so that the newly released designs didn’t interfere with the secondary collector’s market.
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Mark B. Ledenbach's vintage Halloween collectibles blog.
