Gibson tried hard to compete with its better funded competitors like Dennison and Beistle. They developed innovative and interestingly colored small paper items that, being made in much smaller quantities than either of its two main competitors, today strongly appeal to discerning collectors. I haven’t seen this stunt place card design surface all that often. I hope it does well.
07/28 Update: It sure did well, selling for $403.99. Who wants mine for $400 plus shipping?