Mark B. Ledenbach's vintage Halloween collectibles blog.

Vintage Halloween Cat Diecut 1950's Hallmark

I'm glad to see this seller listing some fine material. She is one of the rare long-time collectors who has long loved small paper. You would be hard pressed to find a nicer person in the hobby! You can buy from her with confidence. This mini-diecut is definitely something Hallmark issued, but I believe they issued this in the later 1920s through the early 1930s. They used this glossy stock with red backing only during that small interval.