This witch mechanical tally first appeared in Dennison's 1928 Price List pamphlet. Dennison produced three designs of what they marketed as "novelty tallies." This one is more intricate than the other two designs, a cat head and a JOL. All are hard-to-find in working condition. You can see all three designs on page 258. These also had a dual purpose of being a place card.
12/07 Update: This sold for $240.50, a wholly unsustainable price.