It is satisfying to see some real treasures amongst the dross that makes up this eBay category! I have seen this non-embossed diecut come available only a handful of times in my nearly 30 years of collecting. This diecut was produced by Beistle during the mid-1920s. There is a somewhat slightly more common variant Beistle produced without the tail, but I find it less interesting. The condition issues the seller conscientiously notes aren't concerning. If you appreciate iconic Beistle imagery, don't let this great piece slip by. I like the design so much I've included it in the Inner Sanctum section of the 3rd edition with a guide value of $325-375.
09/05 Update: This sold for an astounding $922! Looking at the bidding history, there were at least 7 different bidders who pushed it beyond guide value, indicating that that value may be much too low.