Mark B. Ledenbach's vintage Halloween collectibles blog.

Vintage Halloween Cardboard Decoration Pumpkin Mask Beistle Dennison Sealtest

Beistle didn't use this image much, so this advertising item for Sealtest Ice Cream is unusual. They used this JOL on two variants of the same Jack-O-Lantern Fortune Game as well as a tabletop decoration with a flip-out base. (The latter item is exceedingly rare and can be seen in The Inner Sanctum section on page 124.) Compared to many of their masks, this design is a cut above.