Candle boxes weren't often kept so the manufacturing and/or marketing details for such ephemeral items have largely been lost, making this listing exciting - if for no other reason. I haven't seen this particular candle design often, but I love the name the manufacturer dreamed up, Witch-O-Lantern. The asking price with a BIN option seems reasonable.
06/17 Update: It sold for a "bargainish" price of $25.