Most Beistle packaging is coveted and hard to come by. The earliest packaging is less interesting as Beistle hadn't yet added the detailed artwork that festooned the most sought after variety. This is an early enveloped set as there is nothing to it except the simplest of descriptions and an example of the contents glued to the front. Even so, the seller would have garnered far more than the $20 that was obtained if they had run this as an auction rather than an ill-advised BIN event.
Mark B. Ledenbach's vintage Halloween collectibles blog.