Mark B. Ledenbach's vintage Halloween collectibles blog.

Vintage Halloween Witch Riding Black Cat Diecut by Dennison C1920s-1930s

This non-embossed diecut with an energetic air was produced by Dennison and first appeared in their 1928 Price List pamphlet. Dennison had an unusual design aesthetic starting in 1928 and continuing through the very early 1930s. They ditched their fairy motif and adopted almost a Deco look with lots of movement implied in the design. The colors they used for their boxed items made at this time tended to be brighter with a very playful, non-threatening air. Dennison items made at this item are typically hard-to-find. The Depression settled in by early 1930, affecting most businesses. Dennison was no exception. They produced fewer but cooler new  designs during this period than in the previous 4-5 seasons, and in smaller quantities. This diecut falls into this category. Relatively few were made, meaning that few are available today in collectible condition. 

10/16 Update: Surprisingly, this fetched only $51. Whomever acquired this got a true bargain.