Mark B. Ledenbach's vintage Halloween collectibles blog.

Rare Lg Johnny Pumpkin Head Halloween Die-Cut by Beistle

I am glad to see these very odd Beistle creations finally getting their day in the sun. Beistle issued several different sizes from 1919-1921. A very nice and representative selection is shown on pages 122-124. Here is some of the text describing the Johnny Pumpkin decorations from my new third edition: 
Beistle issued the family in these formally designated sizes, all non-embossed on flat stock, medium weight cardboard: five inch, eight inch, eleven inch, sixteen inch and twenty inch, although there are variations to size of as much as one and one-quarter inch with nearly all of them. The smallest size was made for several seasons more than all of the others. This smallest size had three iterations and was generally sold in envelopes with quantities ranging from five to ten per envelope. This size is commonly seen today. The other sizes are much less common with this proviso: the bigger they get the harder they are to find.
Beistle didn’t take great care in differentiating designs within sizes. Sometimes the differences are obvious but sometimes the differences are just a matter of how much neck line, or lace or collar shows. Beistle was seemingly not prepared for the success of this line and cranked them out with limited quality control relative to exactly how the designs by size were replicated. This becomes more obvious the more examples one gathers together to compare.