This is most certainly a hard-to-find German diecut. There were two design iterations for these devil face diecuts, both are shown on page 157. The one this seller has up right now is the mirror image of the one shown in the book. How a diecut was struck (mirror imaging) has no effect on the item's value. The guide price for this diecut is $175.
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Mark B. Ledenbach's vintage Halloween collectibles blog.
