I believe this is the earliest iteration of this garland Beistle made, probably in 1920. Later, Beistle made a double-sided garland with 13 JOLs. This version came in a beautifully designed, colorful and very desirable heavy cardboard envelope that is perhaps more coveted than the garland itself. That said, not many of these early cardboard bags survived. It took me until 2007 to locate one fine enough to be in my collection.
Mark B. Ledenbach's vintage Halloween collectibles blog.