This is one of Dennison's more subdued and restrained designs compared to much of their output from this period, 1928-1931. (This first appeared in their 1930 Price List pamphlet.) Because the onset of the Great Depression was affecting such non-essentials as party decorations, Dennison produced greatly reduced quantities of such wares at that time. What that means for today's collectors is that many of the diecuts from this period are hard to locate. This has an RSIN of 2. It can be seen on page 144 of the third edition.
Mark B. Ledenbach's vintage Halloween collectibles blog.