Beistle didn't use this image much, so this advertising item for Sealtest Ice Cream is unusual. They used this JOL on two variants of the same Jack-O-Lantern Fortune Game as well as a tabletop decoration with a flip-out base. (The latter item is exceedingly rare and can be seen in The Inner Sanctum section on page 124.) Compared to many of their masks, this design is a cut above.
Mark B. Ledenbach's vintage Halloween collectibles blog.