This incredible invitation is part of a set of at least three produced by Whitney during the early 1920s. (One shows a cat on the stoop, while the other has an owl on the stoop. This one is the most populated and, in my opinion, the very best.) As I forecast some time ago, small paper has become a white-hot market segment. This same seller sold another one of these in September of 2018 for $495. Most collectors I know have decidedly moved on from lanterns and many candy containers to concentrate on small paper (invitations, place cards, tallies and nut cups) made by a wide variety of manufacturers and diecuts made by Dennison, Gibson and Beistle. As the first generation of serious collectors leave the stage, defined as those who began collecting in earnest during the 1960s, the market will see a relatively large influx of lanterns and candy containers become available. Few first, second or even third generation collectors concentrated on paper goods, so few collections richly featuring such items will be coming to market in the near to medium-term. My analysis routinely indicates that certain market segments will slacken while others grow even more competitive. The small paper market segment, for one, will continue to see price increases that will outstrip, maybe far outstrip, price increases seen elsewhere.
This large form-factor, elegant invitation was scooped up for a relative bargain. Produced during the 1920s, there is a matching tally card.
This pop-up witch invite was produced by Beistle during the late 1920s. They produced another pop-up design a few years later featuring a scarecrow. To my knowledge, the scarecrow design hasn't come up for sale in many years. Check it out on page 223.
09/11 Update: This sold for less than expected - $44.
I've come to the opinion that some of Dennison's finest work can be found in the small paper they produced from 1928-1932. Given the greater economic forces at work during much of that interval, production was sharply curtailed, making items made at this time largely hard to find. This invitation, The Call, was sold singly in shops with an inventory number of H580. It first appeared in Dennison's 1928 Price List pamphlet. During the last few years, small paper has been a hot segment of the market. This seller is a long-timer collector with an exceptional eye for good design. I have long enjoyed doing business with her and give her my highest recommendation.
This cleverly designed tri-fold invitation was produced by Dennison and first appeared in their 1916 Bogie Book. Considering how clean this example is, I feel the buyer snagged it at a bargain price. Although the SGV is $165, I've seen these trade for up to $225. I like the nearly faceless ghoul holding a parade lantern. This Dennison treasure has eluded my grasp all these years. I had seen this but forgot to add it to my Watch List.
This is a really great pop-up Beistle invitation produced during the 1920s. There is a second pop-up design that I've almost never seen for sale. Made in the early 1930s, it features a scarecrow rather than a witch. I've wondered why it is seen so rarely, and conjecture that maybe that design was never sold in boxed or enveloped sets, but instead just singly, as Dennison did with many of their designs at this same time. Readers, have you ever seen a boxed/enveloped set of the scarecrow pop-ups? (A single can be seen at the top of page 223.)
Buzza was known for many innovative designs. Their output is avidly collected - and most of the time I get why. In this case, I don't see the attraction for these to have sold for over $27 each. The design is plain and uninspired. As is so often the case when something sells for significantly more than is sustainable, two bidders were vying for supremacy.
This is an excellent bargain from a wonderful seller. This is a rare invitation with excellent graphics that should find a good home in any collection. There is no marking to indicate which firm produced it. I feel it was made by a regional firm with somewhat limited distribution. It is priced at an eminently reasonable $46 as a BIN. (If I didn't have one already, it would be already gone!) Someone needs to scoop this up pronto!
07/18 Update: I'm glad to note that someone followed my advice and bought this fine invitation a scant 19 minutes after my post.
The ending price of this remarkable pop-up invitation is another indicator of how strong the market is for unusual small paper. I recently purchased a sizable small paper collection out of Iowa. One invitation was from this same set. Also written in, it too had a date of 1925. Because I have never seen examples from this set surface prior to the last few months, I surmise these were made for a single season only. Given the graphics, the pop-up and the cool closing method (The "To Let" sign is perforated.) these were expensive in 1925.
I sure have received a lot of traffic related to the ending price of this well-designed, colorful and very rare invitation. One long-time reader asked me what I thought. Here was my reply: "The sub-genre of small paper has been on fire for the last year or more. I see the trend continuing and strengthening. The high prices may be drawing forth heretofore unseen examples of the sub-genre. The item you mention is one I had never seen before. The lushness of the design and color evoked great interest. The springboard seems to have been at the $165 level. Three committed pursuers escalated the bids to the final level. Do I think that is a sustainable price? No. If others were to surface, I think the price would settle to $250 then be sustainable at $200."
Thanks to the excellent memory of a long-time reader, I was reminded that two examples of this invitation were sold through Dunbar Gallery in 1997 at the second Hugh Luck auction.
Dennison excelled in small form factor ephemera. This tri-fold ghost invitation first appeared in the 1922 Bogie Book. Everything is exquisite about this item from the unsettling expression on the ghost or ghoul to the distended lettering. Given how hot this sub-genre of collecting is right now, I'll be surprised if the ending price doesn't blow past the guide value of $65. The condition is near-perfect, as is the seller!
I am not surprised this fetched $154.50. I don't feel this is a sustainable price, but do feel the guide value is too low.
Many of the ephemeral items produced for Halloween were not marked. Some companies - Dennison comes to mind - were quite disciplined about marking their products, whereas companies like Whitney rarely marked such items, aside from their postcard output. Gibson was a middle of the road firm when it came to marking. One characteristic to look for if you think something might be Gibson is the presence of a slanted exclamation point. Although not a foolproof method of identification, it is a handy one. This particular invitation is one of Gibson's best. The artistry and use of unusual colors make this stand out. These were sold with stock number 1860 during the 1930s.
This awesome invitation was issued by Whitney in the early 1920s. I have never seen it before. I love the 3-D effect given by the protruding steps and the open door. The hatch work at the window can be seen in other fantastic Whitney products - namely the highly desirable and oh-so-hard to find "House of Fate" fortune cards. Eight examples of the latter can be found on page 278. Another thing that makes this listing special is the seller. She has long been associated with vintage Halloween items and is very knowledgeable ... friendly and honest too!
02/14 Update: The small paper item sub-genre is on fire! Who would have ever projected this would end up fetching $222.50 with multiple bidders near that level? Maybe it is time I part with my House of Fate cards!
The date on this nicely designed Dennison invitation is interesting. This item first appeared in a Dennison 1928 Price List pamphlet. This rather battered survivor has an inked date of 1938 which means that either Dennison sold these for ~10 seasons or (more likely) that the original party giver was a pack rat who held on to the pack of invitations until another party opportunity arose. I give more credence to the latter possibility because this design is seen seldom enough that it warrants an RSIN of 2.
I tell you, as more of the 1930s Hallmark paper ephemera surfaces, it grows on me more and more. Their designs are clever and involved. Just look at this invitation! I love the trompe l'oeil aspect. My typical policy is not to buy any such item with writing inside, so I passed on this, but wonder if I made an error. My interests have been gradually changing - away from candy containers and lanterns and much more decidedly toward paper items made by Beistle, Dennison and Gibson. I have added 1930s Halloween items produced by Hallmark to my search list, so hope to find unadulterated examples to add to the collection.