Mark B. Ledenbach's vintage Halloween collectibles blog.

1920s Beistle Die Cut Halloween Johnny Pumpkin Head Easel Back Stand Up

This seller is very optimistic if she thinks this will fetch $275. In perfect condition, these at one time brought $100, but now they routinely bring significantly less. 
Beistle made an entire "family" of these in varying sizes and design. This small one, measuring ~5.25" is the most common design by a wide margin. Please see pages 122-124 for a nearly complete array of these Johnny Pumpkin designs.