This diecut is instructive as to some ways to quickly date when an item was manufactured. Typically, when you see these brighter diecut colors you can assume the item was made no earlier than the mid-1960s. The imagery, not too scary or challenging, is another clue to the item's age and leads one to the same conclusion as to time frame. Lastly, as this is a Beistle item, the mark used is the strongest clue. Beistle used this mark - and uses it to this day - beginning in the 1960s. The market for Halloween items manufactured beginning in the 1960s and forward is in its earliest stages. For those interested in this era of memorabilia, prices should slowly increase as items in collectible condition disappear into collections.
Mark B. Ledenbach's vintage Halloween collectibles blog.