Although this actually sold with a BIN of $375, given the condition I was surprised it sold at that price point. Dennison, like pretty much every business during the Great Depression, had to scramble to survive. They released this design in 1930 on thin-stock yellow paper, and probably restricted the print run to ensure they sold everything they produced at full retail through their stores. It is a great, eye-catching design, rivaling the other door hanger design released that same year. (See the top of page 143.) Dennison played their cards well as they survived the Great Depression unlike so many of their smaller competitors.
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Mark B. Ledenbach's vintage Halloween collectibles blog.
