Beistle made the 12 diecuts from this series for many years beginning in 1932. One of the ways to tell if a diecut from this series is an earlier pressing is from the depth of the embossing. This diecut's embossing appears deep and prominent indicating it was made early in the run. Does this affect value? I think in a general sense, yes, but not dramatically so.
Mark B. Ledenbach's vintage Halloween collectibles blog.