One of these in better condition sold in October 2014 for $294.50. At that time I commented that this diecut was a divisive one with collectors aligned pretty evenly along the hate/love continuum. This was issued by Beistle from 1960-1962 when they were nearly out of gas creatively. They soon after began their descent into the mire of mediocrity. This excellent eBay seller has three of the harder-to-find diecuts from this era up for auction now. Like comic books at the end of a run generally being hard to get as the production numbers dwindle, Beistle made relatively few of these diecuts, and on typically thinner stock than earlier designs. Stylistically, these are less interesting being more "cute" than memorable. That said, I have one in the collection. I applaud the unknown artist for his color choices - if nothing else!
02/06 Update: This sold for $400, significantly higher than expected.