The seller is spot-on. This small diecut was made by Beistle. During the early 1950s, Beistle issued a set of eight small diecuts with some unusual imagery. This is one of the eight. (All are shown on page 157.) Items from this set once surfaced more regularly than is the case today. The smoking JOL, the JOL witch and the hooded witch are more avidly sought than the others. Each typically fetches $50-60.
Mark B. Ledenbach's vintage Halloween collectibles blog.