The smaller companies like Henderson Line really had to try harder to break into the small paper market during its 1920s heyday. Dominated by the industry heavyweights like Dennison, Gibson and Beistle, these Davids had to be nimble to have even a modicum of success against the Goliaths. I think that Henderson Line's angle was to have many design styles in the marketplace at the same time. Look at this awesome place card offered by a fine seller that I've been happy to call a friend for many years. It is complicated in its imagery and given the many irregular borders it's a wonder it has survived intact. Contrast this great place card with two others produced by the same company around the same time shown on page 287. The one at the top has much finer detailing while the other is forgettably plain. This all-over-the-map design ethos didn't work for them as Henderson Line was a short-lived entity.
Mark B. Ledenbach's vintage Halloween collectibles blog.