The crop this season of rare vintage items has been smaller overall than in many years past, so it is nice to see such a coveted and elusive diecut surface. As with many firms, Dennison was hard hit by the Great Depression. Their overall output was significantly lessened by the time this wonderful item was produced from 1930-1932. Not many were made and not many have survived the long journey through time. I know of VERY few collectors that own one of these. I do not. I struggle with whether to buy rare items with condition issue, and this falls in the "what should I do" zone. The SGV is $325, but since one of these hasn't surfaced in any venue I know of for nearly a decade, the sky's the limit.
10/26 Update: The stratosphere was reached with this rare diecut fetching $938.88.