I don't know what to make of this diecut. The message is so cryptic that it makes me wonder if something is missing from it. Readers, any thoughts?
10/12 Update: Thanks to those who wrote in! The expression "Get Hot" could mean a number of things: encouraging someone to dance faster, do better or simply make themselves comfortable. Thinking that it might tie in to a product endorsement, I wondered if this diecut was incomplete. I feel now it is complete.