Lavishly decorated envelopes like this one was one way that Beistle differentiated themselves from their competitors in the marketplace. Nice as these envelopes were, most end-consumers tossed them after liberating the contents, hence the rarity of finding one for sale. Even though this one survived through the decades, it wasn't like it looked like Dorian Gray after the journey. This one was, as the seller aptly described it, in poor condition and the ending price reflected that. If one in perfect condition was to surface, I have no doubt it would have brought up to 10 times what this one did.
Mark B. Ledenbach's vintage Halloween collectibles blog.