The Johnny Pumpkin family of decorations was made by Beistle during a short window of 1919-1922, except for this size, the smallest of the litter, which was made in three variations through 1925. This is an example of the third variant, which I describe on page 123 this way: "This is the final variant of this size. These are smaller, brighter and have no easels. Instead, there is a prop that unfolds from the side enabling the item to stand. This was sold with stock number 514."
Mark B. Ledenbach's vintage Halloween collectibles blog.