Although this is not an item from Beistle golden age, it is still a nice banner. Being inside an unopened package with its original header card, this should have brought more money. I attribute the fact that it didn't to the well known phenomenon of "I've spent my vintage Halloween budget by early October" syndrome. The best time to sell vintage Halloween is from early May through the end of September. Although some lots here and there may sell well outside of this time frame, most don't bring what could be considered full value. Casual sellers of vintage Halloween material reflexively think that listing such items in October makes sense. It doesn't. Collectors generally have their displays out by mid-to-late September and have exhausted their budgets by the end of that month. The month of October is typically a great month to be a buyer - no doubt as the prevailing bidder on this banner feels.
Mark B. Ledenbach's vintage Halloween collectibles blog.