I tell you, as more of the 1930s Hallmark paper ephemera surfaces, it grows on me more and more. Their designs are clever and involved. Just look at this invitation! I love the trompe l'oeil aspect. My typical policy is not to buy any such item with writing inside, so I passed on this, but wonder if I made an error. My interests have been gradually changing - away from candy containers and lanterns and much more decidedly toward paper items made by Beistle, Dennison and Gibson. I have added 1930s Halloween items produced by Hallmark to my search list, so hope to find unadulterated examples to add to the collection.
Mark B. Ledenbach's vintage Halloween collectibles blog.