This is an exceedingly rare item, made by Beistle only from 1929-1931. (The seller has misread the date pencilled on its reverse as 1924, when it is actually 1929.) This is only the second time I've ever seen this offered for sale. As it write on page 222, "The apron flips up to reveal the scoring area. (There is no sexual connotation to the last sentence.)" This is one of a pair, the other being a scarecrow man. The mate is also shown on page 222.
Mark B. Ledenbach's vintage Halloween collectibles blog.