I'm really glad to see unusual Gibson items getting the attention they deserve. This "Table Neckwear" place card was made during the early 1930s. It exemplifies the cleverness with which Gibson approached their designs. An example showing how this would look on a table decorated for Halloween is shown on page 269. This traded for double guide value, either an indication of a serious uptick in Gibson prices or an idiosyncratic result resulting from avid bidders.
Mark B. Ledenbach's vintage Halloween collectibles blog.