This set is exceedingly rare but, at base, pretty dull. This Jack-O-Lantern Swag Decoration set was issued by Dennison in 1935. It almost certainly wasn't a barn-burner item as Dennison didn't issue it anew after that year. As with virtually all of their diecut output from this period, the reverse sides are a bright yellow. Dennison was disciplined about marking their wares, although an unmarked item slipped through from time to time. Looking at the color of the reverse can be a useful guide when determining which firm produced a diecut.
Mark B. Ledenbach's vintage Halloween collectibles blog.