This seems to be a pristine example of this super diecut. Beistle issued a set of twelve designs, similarly colored, starting in 1932 and continuing for two decades. Given the level of embossing I can see in the photos, this is one of the earlier pressings. I feel the buyer, definitely possessing a discerning eye, scooped this up for a bargain price. Kudos!!
Mark B. Ledenbach's vintage Halloween collectibles blog.