I am surprised by this result. The diecut is small, not compelling and manufactured by a decidedly third-tier paper products firm, Eureka. That said, I do know there are motivated collectors of everything Eureka, so perhaps this result is a harbinger of a new collecting sub-genre, vintage Halloween Eureka diecuts from the 1960s. (I am the first to admit that I don't always sufficiently appreciate Halloween items produced after ~1960.)
Mark B. Ledenbach's vintage Halloween collectibles blog.