Of all the many and varied genres of vintage Halloween memorabilia, Dennison slide box goods are near the top of the list. Something happened at Dennison during 1930-31. Some senior person must have decided to fairly radically alter their designs, injecting an Art Deco look to most of their new slide box goods, diecuts, etc. This change in style was fairly short-lived, perhaps due to a decline in sales. Who knows? What I do know is that by 1933 all of these designs were scrapped. Today Dennison goods from this narrow window are instantly recognizable and quite coveted.
Mark B. Ledenbach's vintage Halloween collectibles blog.